Macworld – Mac = ???

January 4, 2009

By now it’s a well-known fact that this is Apple’s last year at the annual Macworld Expo & that Steve Jobs, Apple’s iconic CEO, will not be delivering the Keynote address. Speculation & rumor has flown since Apple’s announcemnet & some are calling the announcements the death knell for the headline-grabbing San Fransisco conference. Apple’s withdrawal from similar events has typically spelled their end (East coast Macworld, anyone?). The additional withdrawal of several of the Expo’s major exhibitors (including Adobe & Belkin) has more than a few people worried for the future of what is arguably the largest, & most influential, mac-product trade show.

This years event might not be the most fair for comparison, however. Sitting in the middle of a global economic downturn, & following on the heels of last year’s historic Expo which launched the iPhone 3G, it would hard for this year’s Macworld not to be disappointing – regardless of who presents what.

IDG, the owners of Macworld Expo, have promised to come back again for 2010, confident, I’m sure, that in the nearly 25 years since the event was first launched, it has helped to both build & support the mac user community & has developed into much more than a glorified marketing opportunity for Apple.

I certainly hope so.


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